Max Factor Lash Lift Mascara is a brilliant lifting mascara with a weightless formula that lifts lashes up to 50%* for a beautiful, open, wide-awake look. Lash Lift works by lifting the lashes away from the eyes and up towards the brow bone, which instantly transforms your eyes so that they appear larger and more vibrant. Weightless mascara formula helps prevent lashes from being weighed down. The lifting brush lifts lashes and delivers the optimal amount of mascara. Easy, controlled application with a smooth, even coat of mascara flowing down each lash from root to tip. Flexible polymers hold lift. Smudge-proof for a radiant look that lasts